Call Center Outsourcing6.5 Minute Read
How Prepared Is Your Call Center for Fluctuating Volume?
Call center readiness for fluctuating volume is an essential consideration for any efficient customer service strategy. Having too little capacity can lead to frustrated customers and lost business while having too much can result in excessive costs and inefficient resource allocation. It’s important to set up your call centers with the appropriate software tools that enable you to track resource utilization and shift resources dynamically so that you’re ready for highest-volume moments when they happen while also avoiding paying extra fees or personnel costs due to unnecessary overstaffing. This requires planning ahead in order to ensure that everyone on your team has the training, knowledge, and technology they need in order to adjust quickly and efficiently in response to fluctuations so that you can maintain a consistently high level of customer service regardless of volume.
4 Ways Fluctuating Customer Service Volume is Affecting Your Business Operations
Running a successful call center is dependent on many variables, one of which is the ability to manage fluctuating volume. When the balance between incoming calls and available personnel is off, customer service can suffer greatly and in turn, profits may waver.
Here are 4 ways that fluctuating volume in a call center can impact your business:
- Staffing: Unexpected changes in volume can put a strain on staffing levels, causing either underutilization of resources or a lack of capacity to handle peak demand. This can lead to long wait times, increased call abandon rates, and poor customer experiences.
- Cost: Staffing for fluctuating volume can be challenging, as it requires the ability to quickly ramp up or down staffing levels. This can result in additional costs associated with hiring and training new staff, as well as lost productivity and inefficiencies when staff is underutilized.
- Customer Experience: Fluctuating volume can also impact the customer experience, as long wait times, busy signals, and abandoned calls can be frustrating for customers. This can lead to negative customer feedback, lost business, and damage to the company’s reputation.
- Operations: Fluctuations in volume can also affect the efficiency of call center operations, as call centers may struggle to keep pace with changes in demand and may be forced to adapt processes or systems on the fly.
To properly address fluctuating volume, companies need to plan ahead and adopt solutions that will help them better manage their staff members’ time. Such solutions include utilizing call scripting and prefilling information when applicable and understanding caller volume ahead of time to ensure that there are no gaps in staffing or quality control.
7 Steps to Prepare for Fluctuating Customer Service Volume
A good strategy for mitigating drastic changes in volume involves having flexible rules in place so that you can take necessary measures according to the circumstance. Thoughtful preparation can go a long way toward maintaining efficient operations at call centers and, ultimately, keeping customers satisfied.
Here are 7 steps you can take to prepare a call center for fluctuating volume:
- Forecast and Plan: Use historical data and predictive modeling to forecast call volume and staffing requirements. This will help you to anticipate changes in volume and plan accordingly.
- Flexible Staffing: Consider implementing flexible staffing options, such as part-time or remote workers, to quickly scale up or down staffing levels in response to changes in volume.
- Automation: Invest in technologies, such as interactive voice response (IVR) systems and chatbots, to handle routine customer inquiries and reduce the volume of calls to agents.
- Cross-Training: Cross-train agents to handle multiple functions within the call center, which will provide greater flexibility to respond to changes in volume.
- Performance Management: Implement performance management processes and metrics to monitor the effectiveness of your call center operations and identify areas for improvement.
- Quality Monitoring: Establish a quality monitoring program to ensure that customer interactions are handled effectively, regardless of changes in volume.
- Regular Testing: Regularly test and update your call center processes and systems to ensure they are effective in responding to changes in volume.
By taking these steps, you can better prepare your call center for fluctuating volume and ensure that your operations remain efficient, effective, and customer-focused, even during periods of increased demand.
How Outsourcing Can Help Prepare for Fluctuating Customer Service Volume
In an evolving world of bytes and bricks, companies are recalibrating retail. They seek the right mix of digital and physical to individualize service, capture more sales and earn repeat business.
An essential factor in achieving this is the ability to scale to demand with a responsive, online workforce. Such flexibility should span everyday operations, seasonal spikes, and long-range projects.
Some businesses might have the means to handle it in-house. Staff up when necessary. Cut back as needed. They are few, however, given the pressures to streamline operations.
Consider then the benefits of contact center outsourcing, with an on-demand workforce of service and sales agents, selected just for your business.
A full-time equivalent (FTE) business model, with up to a 1-to-3 agent ratio, ensures 24/7 talent is on hand—and in reserve—to ramp up or down as needed.
Not confined to brick-and-mortar call centers, remote agents are always ready. Fluid resources enable retailers to anticipate and fulfill demand, not just react to it.
Take the Contact Center Operations Assessment to find out how quickly you can respond to seasonal demand.Download Now →
Senior VP Business Development
Published on February 16, 2023
Published on February 16, 2023