The proper mix depends on the nature of your business and customer-service emphasis. Is it process-oriented or more personal? Such factors need to be weighed for the right combination.
Artificial intelligence is known for improving efficiency. Automated service to handle routine, repetitive tasks for quick-touch, real-time solutions. For all of its benefits, AI does have limitations when customer issues become too complex.
This is where intelligent agents, who must be as savvy as the technology they use, step in. These agents know the workarounds when an application comes up short. More importantly, they identify with customers, offering an empathetic voice and helping hand until the problem is solved—no matter how long it takes. Serving Customers, Awake and Asleep.