Refreshed Brand Captures Company’s Spirit
Ensuring Great Customer Experiences
Plano, Texas– After more than 20 years of on-demand service, Working Solutions is evolving the look and feel of its well-established brand, dedicated to great customer experiences.
“Our industry is ever-changing, especially over the last 14 years,” said Gail Rigler, chief marketing officer. “That means we move with it, refining our brand to match the times and the business we are now.”
Established in 1996, Working Solutions’ out-of-the-box logo has long represented this Texas company. Its agents from across North America worked remotely then—as they do now. Twenty-one years ago, however, on-demand workforces were novel. These days, they’re widely used and increasing worldwide.
“Given this, our brand needed to move away from ‘out of the box,’ or where agents sat to support clients,” Rigler said. “It had to reflect a mobile, modern mindset. That means more focus on what’s being done—and how that work is accomplished.”
The complex nature of business, with multi-faceted communications being used by clients and their customers, is manifested in the new logo. Interlocking chat bubbles represent converging forces and rising consumer expectations. They are accentuated by a vector, symbolizing communications moving forward.
Proven Business Model
The brand refresh reaffirms the company’s proven, and often emulated, distributed workforce model. One that’s valued by clients, from A Place for Mom to Egencia to StubHub, and validated by industry analysts, such as Gartner and Ovum, and remote-job expert FlexJobs.
As the logo and look evolve, Working Solution’s core values and caring culture remain steadfast. “Why change what works?” Rigler asked.
“Ours is an enviable position. It’s evidenced by our industry staying power and sustained business performance. Both are anchored in a well-earned reputation for great service.”
With 20-plus years of success, Working Solutions is a recognized leader in on-demand contact center services. Its U.S.-based workforce includes sales, customer service and technical experts—with 110,000-plus agents registered nationwide. They deliver scalable business process outsourcing (BPO) solutions for clients and their customers for diverse industries such as consumer, retail, travel and hospitality.
Chief Marketing Officer
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