Working Solutions wins REBRAND 100® Global Award
Dallas, Texas — The refreshed brand of Working Solutions, a leader in on-demand contact center outsourcing, earns this woman-owned business a place of merit among the 2018 REBRAND 100® Global Awards. Other winners include Cadillac, Capgemini and the Dallas/Fort Worth International Airport.
REBRAND™, an authority in brand transformations, selected entries from 29+ different industries and sectors worldwide. This year’s award winners come from more than 27 countries. With judging by 10 prominent jurors, REBRAND reviewed “the repositioning, revitalizing and redesign of existing brand assets to meet business goals.”
Gail Rigler, chief marketing officer at Working Solutions, said: “The refreshed brand represents the company we are today, constantly evolving with the call center industry. The whole package now reflects a mobile, modern business dedicated to client success—from the lean logo to a more responsive website.”
The marketing team faced two challenges to modernize the company’s brand, unchanged for 14 years.
- The first involved revitalizing a well-established business from the ground up—with new guidelines, web applications, signage, sales collateral and much more.
- The second focused on educating employees and contact center agents, who work as independent contractors across North America. Both needed to embrace the changes, becoming brand advocates.
“After only a few months, the benefits speak volumes,” Rigler pointed out. “Qualified business leads are up significantly on our website. Prospective agent engagement has more than doubled. And employees champion our brand everywhere, from client interactions to their LinkedIn profiles and Facebook pages.”
In addition to Rigler, the Working Solutions marketing team includes:
- Amanda Schweikhard, director of marketing
- Hector Osuna, graphic designer
- Ronnie Myers, creative director
- Springfield Lewis, communications director
REBRAND calls its global awards “the highest recognition for excellence in brand repositioning—and the first and only competition of its kind.”
Twenty-two years ago, Working Solutions began as an idea that sparked an entire industry—on-demand contact center outsourcing. With clients across North America, the company today is a recognized leader in distributed business process solutions. Its virtual network of more than 110,000 registered agents handles sales, customer care and tech support. To learn more, visit www.workingsolutions.com.
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