Working Solutions Earns REBRAND 100^® Global Award

Refreshed Brand Reflects a Modern Call Center Outsourcer

This before-and-after blog showcases the modernization of the Working Solutions brand. An update that earns the company a place of merit among the 2018 REBRAND 100^® Global Awards.

The refreshed brand captures the company we are today, as a recognized leader in the call center industry. The new look, feel and voice exemplify an on-demand service provider dedicated to client success.

REBRAND™, an authority in brand transformations, chose the award winners from more than 27 countries. They represent entries from 29+ different industries and sectors. REBRAND calls its awards “the highest recognition for excellence in brand repositioning.”

In modernizing the brand, the Working Solutions marketing team had two challenges:

1. Revitalize a well-established business from the ground up.
2. Educate employees and contact center agents to become brand advocates.

The modernization is seeing results. Qualified business leads are up. More candidates are applying to be agents. Employees are embracing the revitalized brand.