Don Abell

Don Abell leads the marketing strategy for Working Solutions, driving brand development, demand generation, digital experience, corporate communications, and go-to-market initiatives that support the company’s continued growth. He is focused on elevating the company’s brand and market leadership through data-driven insights, AI-enabled technologies, and modern go-to-market approaches that strengthen the Working Solutions brand, deepen customer engagement, and accelerate business growth.

Before joining Working Solutions, Don served as Vice President of Marketing for TEZ Technology, where he led marketing strategy for a private equity-backed software company specializing in mobility and parking technology. Prior to TEZ, he spent more than a decade helping lead VLG Marketing, where he directed branding, creative, integrated marketing, digital transformation, and demand generation initiatives for Fortune 1000 organizations across healthcare, technology, financial services, manufacturing, and professional services.

Earlier in his career, Don advised global organizations at Deloitte Consulting and IBM, helping clients navigate business transformation, outsourcing strategy, organizational change, and large-scale operational initiatives. Throughout his career, he has focused on aligning marketing strategy with business growth, helping organizations strengthen brands, accelerate revenue, and create customer experiences that build lasting business value. A graduate of Southern Methodist University, he holds two Bachelor of Arts degrees with dual concentrations in liberal arts and business.