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Media Kit

Women-owned Business


Kim Houlne, founder and chief executive of Working Solutions, has a question: “In business, what’s the difference between woman-owned and woman-owed?” The answer: “A little—and a lot.” As she explains: “For all the workplace studies, businesswomen still come up short. While there are exceptions, they’re not the rule. To be fair, women are owed more to equal both the playing and paying fields. It’s a hand up, not a handout.”


In this media kit, you will find resources and information pertaining to women owned businesses for news agencies, reporters, bloggers, podcasters, and publishers of any kind. For more information, you can reach out to:

Gail Rigler

Story Ideas

Woman entrepreneurs, like Kim Houlne, are on the rise. That’s progress. Somewhat. Yet, they still encounter age-old business biases. And same old is getting real old. Here are a few facts and ideas to consider.

Just Consider

More women are starting their own businesses—perhaps as a logical workaround to stymied corporate careers. Even on their own, though, they face disparity in earnings, unequal access to capital and other double standards.

  • Number of women-owned firms increased 5X faster than the national average since 2002—with a 79% increase in revenue since 1997. That’s progress, even if the baseline is low.
  • Women-owned businesses, however, make only about 25 cents for every dollar male counterparts earn.

Ideas for Stories

Overcoming age-old roadblocks: forget the detours.
Biases that bog down women in companies continue as more start their own businesses. Roadblocks—such as limited access to capital or markets—detour success. Women must become their own GPS guidance systems, mapping more direct routes to long-term leadership.

Businesses in their own images: who needs permission?
Women bring distinct points of views and perception to business. So why limit themselves to a male mindset? Who better than women entrepreneurs to introduce ideas? There’s no better place to start than among themselves—“the world’s most powerful consumers.”

Our Thoughts

With $1,000, Kim Houlne started her distributed workforce company—turning the idea of remote contact center outsourcing into an industry. She’s pleased it took hold. Kim now wants woman-owned businesses to make as much progress.

According to an American Express report, women-owned businesses and their revenues are increasing.

  • They generate $1.5 trillion in revenue.
  • Today there, are 9.4+ million female enterprises.
  • And they employ 7.9+ million workers

Still a raw deal

The numbers bear a closer look, believes entrepreneur Kim Houlne. They show each woman-owned business, on average, has less than one employee-with revenues of only $160K. “That’s not nearly good enough. We need double-digit improvements.”

Selected Research

The state of woman-owned businesses—their successes and shortcomings—is a wellspring for news. Below are selected sources, from which we partly based our research and points of views

2016 State of Women-Owned Businesses Executive Report (Commissioned by American Express OPEN)

This report focuses on changes that have taken place since the 2007-2009 recession, providing information and intelligence that can inform the efforts of women entrepreneurs.

  • Covers most recent trends in status of women-owned businesses.
  • Shows number of firms, general and industry growth rates, revenue growth, industry concentration.

“Access to Capital by High-Growth Women-Owned Businesses”

This report looks at factors affecting access to capital for women-owned businesses and data (2012) from the U.S. Census Bureau.

“Women Are Owning More and More Small Businesses”

This article highlights the growth of women-owned businesses and underlying factors, but cautions not to celebrate yet.

“Biz2Credit Study”

This study surveys annual revenues, profits and credit scores for women-owned businesses.

More Women in Leadership Needed Now More than Ever

We cannot afford to keep women out of leadership positions or else huge opportunities will be missed—social and business.

Related Resources

At age 30, Kim Houlne started Working Solutions. Twenty years later, it employs over 100 professionals, with a network of 110,000+ independent agents—70% of them women. Here are resources about its caring culture, leadership and